Audience

Target audience

Our film production is targeted at a 15 year old predominantly female audience, the film includes conventions, characters and events which are suited towards both this age and gender and some aspects we include will be inappropriate for younger audience. According to BBFC we could not class our film as a 12 or 12A because for it to meet the regulations, the "violence would be moderate with lack of detail or emphasise on gore. There would be no promotion of dangerous behaviour, easily copied by children of the glamorisation of weapons." However, as our film breaks these regulations we have classed it as a 15  as we want it to appeal to a broader audience and not limit it to adults only, to do so we have followed the BBFC regulations. This means the "violence will be strong however without the emphasis on the infliction of pain." There may also be a "strong sense of horror and threat" which is relative to our genre.

We have chosen to target the film at this gender as we have a female protagonist which may appeal to the audience as the character can be idolised and the character becomes more relatable due to shared gender. However, our film doesn't included aspects such as costume and colour which are tailored to a specific gender so you can argue that it may still appeal to the male gender, however it is predominantly for females.

Our film is targeted at the C1 class, which is a lower middle class, we believed from our research it would be better to aim it towards this class because this film genre is very popular amongst this group  of people. Our production also includes characters from the same class meaning the audience can relate and become more involved with the characters as they are more personally connected to them through class.