When creating an appropriate company ident we researched into professional companies such as DreamWorks and Spyglass. We found that the idents were often kept simple with bold white writing and an image to accompany it which is relevant to the company name.
With the DreamWorks ident there is a dark image in the background of clouds relevant to the title and a bold font with a bright colour which contrasts in the foreground. This is also positioned on the centre of the frame to attract the audiences attention and imply that it is the main ficus of the scene. In this ident i found the moving visual very effective and makes it more interesting, captivating the audiences interest. Keeping the images simple makes the ident and company appear more professional, this how i want my ident to appear, in order to achieve this i will keep out ident similar to this.
The Spyglass image is similar to this however the image, which is positioned centrally on the screen, is the main focus. Both the image and the text contrast against the black background, again keeping the colours a simple black, blue and white with the font entirely in capitals to capture the audiences attention. The image accompanying the text means the audience are more likely to remember the company name as the image is there to assist the audience in remembering this.
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